Largest Digital Travel Planning and Advertising Platform for Group Travel Planners (High Growth Potential)

Overview

The company is the leading digital media platform and travel planning resource for group leisure travel planning in the USA. The platform provides detailed information about specific destinations, with carefully curated content and intuitive menus that include travel, accommodation, meals, tourist sites, sports venues, shopping, entertainment and other useful local and regional information. The company has built a variety of revenue generating advertising and sponsorship opportunities throughout its website and in its digital media, which includes weekly E-Newsletters and quarterly E-Magazines.

The website receives 45,000 visitors each month - almost entirely group travel planners. This group of 120,000 travel professionals manages 25% of all travel related advertising spending in the USA. The strategic value of the company exceeds its current revenue performance.

Strategic Considerations:
1. The cost to cultivate this highly self-selected target audience via paid search would exceed $2.5M.
2. The aspirational value of the platform's fully allocated advertising inventory would be over $50 M annually.
3. The company recently launched new advertising and sponsorship offerings that will drive future revenue growth.
4. A self-serve and self-paid advertising service will allow customers to design their own advertising plan and placement from a menu of choices.
5. Growth in digital travel related advertising spending has exceeded 20% annually as sponsors move away from traditional print media and industry conventions.

The current owner feels that the company has strong growth potential under new management and is willing to consider an extended transition period to support the company's growth.